In the mainstream, high-fructose candy world, one company wanted something different: to be real. No fake dyes, no artificial flavors, no hydrogenated corn-somethings--just real ingredients crafted into candy by real chefs. Our idea? Take the brand on a 90-day journey with a candy trail that starts in Los Angeles and culminates on Halloween night in New York City. For packaging, work with artists like Jeremyville and DXTR to design one-of-a-kind wrappers. We also came up with a game called "Hunt for Real" and all sorts of other top-secret experiences. Unfortunately, their product never got the funding, leading us to binge on Twizzlers in upset.

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