No Stank You is the Washington State Department of Health’s anti-smoking campaign aimed at eradicating teen smoking. The goal: keep kids from saying yes to smoking by embracing No Stank You as the hot new brand. This site concept gave kids earned points toward free T-shirts by having them submit their own designs, rate them and comment on the other T’s. The result was massive interaction and an influx of teen chatter and talent.

NSY 2.0





NSY 4.0